If your Brand
Isn’t Inevitable
It’s Invisible
Multi-Platform Search Strategy
By Brandon Egley
Modern search requires brands to become the inevitable answer and solution to their customers’ problems. My name is Brandon, I’ve worked in search for 18 years, and I craft connected search strategies that tie together brand, search, social, and content to find the sweet spot of discoverability for your brand. This is my portfolio. You can currently find me working with Rise at Seven.
Every strategy I produce has two core values:
Audience-first search
As search moves forward, brands need to step back and build from a foundation of what matters to their audience, from the platform they search on to the content they expect and want.
The days of producing content for search engines are over; the days of true brand building and customer service are back once again.
Driving Brand Inevitability
Brand awareness is no longer enough; you need to be an inevitable answer, no matter how or where your customers search. That involves multi-platform search thinking.
If you’re losing traffic to AI conversations, maybe we need to think about where else that traffic can come from.
How I have helped brands→
Find me on LinkedIn→
Kind words from those I’ve worked with:
❞
I’d known of Brandon for a number of years before hiring him – he didn’t disappoint. One of the nicest people I know; he genuinely cares for his clients and their businesses, as well as the company he works for. Always takes feedback on board and comes back with brilliant ideas, meticulous plans, and well-presented docs.
A locker room leader to boot – Brandon has always been a massive asset to us at Rise.
Stephen Kenwright
Co-Founder, Rise at Seven
❞
Brandon’s knowledge and expertise in search optimisation and social media management were key to achieving the online traffic dominance of GO Outdoors in the outdoor market.
He is capable and enthusiastic with a keen and enquiring mind in a rapidly changing landscape, and always ready to innovate and incorporate new channels into the social media mix. Brandon successfully manages external agency relationships and maintains strong cross-functional relationships, and is cheerful, positive, and a pleasure to work with.
Jon Asbury
Multichannel Director, GO Outdoors
❞
Brandon started the GO Outdoors Social Media Strategy from scratch, giving the company a voice online.
He has a great understanding of all aspects within social media and has an ability to adapt his style to suit different audiences.
Being a key part of the team during the re-design of the Website, He worked with the content team to optimise the website copy that helped us gain ground in the search engine rankings.
Brandon always has new and fresh ideas to to bring to table and also supports and works well with other members of the team and their tasks.
Andrew Eades
Head of Ecommerce, GO Outdoors
❞
One of the toughest parts of PR is proving our value — explaining to clients why they need us, why we’re taking the approach we are, and why the results we deliver actually matter. Brandon has an incredible skill for taking complex data and turning it into not just smart PR opportunities, but also clear, engaging stories that clients instantly connect with.
Whether it’s a pitch, a reporting call, or a progress meeting, he makes the process smoother, the message sharper, and the impact easier to see and understand. Honestly, he’s made my job a thousand times easier.
Lau Miguez
Freelance International Digital PR, Lau Miguez LTD
❞
Brandon is great to learn from; he always takes the time to explain things thoroughly and is always on hand if you have any questions.
He’s really helped me upskill myself in providing strong reports for clients that help show strong improvements for rankings, traffic, and revenue. Would always recommend working with Brandon if you want to learn more about digital strategy.
Katie Compton
Digital PR Strategist, Rise at Seven